Title and statement of responsibility area
WHEAT POOL #1
General material designation
- Moving image
Title statements of responsibility
- Source of title proper: Cataloguer created
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Statement of scale (cartographic)
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Statement of scale (architectural)
Issuing jurisdiction and denomination (philatelic)
Dates of creation area
- Lumby Productions Ltd., 1965-1988
- Saskatchewan Wheat Pool, 1923-
Physical description area
1 film reel
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Archival description area
Name of creator
Lumby Productions Ltd. of Saskatoon, Saskatchewan had its beginnings as a part-time recording operation formed through the partnership of John and Helen Lumby on September 15, 1961. The Lumbys stated intent was to "carry on trade and business of musical and dramatic productions and distribution of phonograph records".
The company became a full time operation in 1965 when it was incorporated as Lumby Productions Ltd., and continued to produce sound recordings, films, radio and television commercials, slide-tape presentations, promotional brochures and photographic work as well as other public relations services throughout the late 1960s and into the mid-1980s.
During the company's early existence in the 1960s it concentrated on the production and marketing of sound recordings. These included two volumes of a very successful children's record featuring Helen Lumby, "Miss Helen's Kindergarten Party." As well, Lumby Productions produced sound recordings and did marketing work for various local Saskatoon performers including the University of Saskatchewan's Greystone Singers and the Saskatoon Boys' Choir. It also produced two Saskatchewan Jubilee albums featuring various Saskatchewan artists.
In 1965, Lumby Productions branched out into custom recording services, architectural and industrial photography and motion picture production. Lumby Production's move into film was aided by contract work with the Canadian Broadcasting Corporation. During the late 1960's and early 1970's the company did most of the film and news production for CBC Saskatchewan. This led to the opening of a Regina office to help service the CBC account, and to the hiring of movie photographers Wilf Weber and Gerry Moir. Weber became a shareholder in Lumby Productions Ltd. in 1969.
Films were also produced for a number of provincial government departments and for private and crown corporations such as the Prince Albert Pulpwood Co. and the Saskatchewan Forest Products Corporation.
Over the years the scope of work undertaken by Lumby Productions Ltd. grew. Truely a multimedia production operation, the company engaged in the production of most pre-computer media that were used commercially. Lumby Production Ltd. provided clients with recording and record pressing services, photography, aerial photography, radio jingles, TV commercials, print advertising, public relations work, film production, film processing, animation and music for film.
The activities of Lumby Productions Ltd. were phased out during the early 1980's. During 1985-1986 the assets of Lumby Productions were transferred to Size Small Productions Inc., a new company formed by the Lumbys in 1981. Lumby Productions Ltd. was fully dissolved in 1988 and was struck from the Saskatchewan Corporate Registry in 1989.
Many of the Lumby film productions won awards at international competitions for documentary and industrial films. [For a partial list of nominations and awards see Introduction to A 679.]
John and Helen Lumby met while working at CFQC-TV in Saskatoon in the 1950s. John Lumby (1930-2017) studied engineering at the University of Saskatchewan in 1949 and graduated from the Officer's Indoctrination Course University Reserve Training in June 1950. After an apprenticeship in industrial and commercial photography at Hansen Photographers in Edmonton, he worked as a photographer with the Saskatoon Star-Phoenix in the early 1950s. John Lumby served as Director of Photography at CFQC-TV in Saskatoon from 1955 to 1965 when he moved into full-time production work at his own company. He received a Certificate of Business Administration from the University of Saskatchewan in 1964.
Born ca. 1934 at Souris, Manitoba and growing up in Saskatoon, Saskatchewan, Helen Hase Lumby worked as a writer, producer, operator and performer with CFQC Radio and CFQC-TV prior to forming the partnership in Lumby Productions. She was co-host of CFQC programmes "Little People" and "Carnival" during 1957-1958. She also produced a children's show and performed national radio spots for CHUM in Toronto for a brief period before rejoining CFQC-TV in 1960. At CFQC, Helen Lumby produced the children's television show "Miss Helen's Kindergarten", designed to fill the void left by the discontinuance of the kindergarten programme by the Saskatoon School Board in the late 1950s. The show aired between 1956 and1962 and won awards for exellence in children's programming. In the 1960s she was co-host of CBC radio's "The Passing Show", a fifteen minute arts and entertainment program.
At Lumby Productions Ltd. Helen Lumby worked primarily writing advertising copy and doing voice-overs for radio commercials. She also produced and was featured in the "Miss Helen's Kindergarten Party" phonograph records. Helen Lumby was active in the public relations aspects of Lumby Productions including print, radio and television advertising, press releases, brochures and promotional films.
Both John and Helen Lumby moved into production work with Size Small Productions Inc. in the 1980s. The Lumbys married in Saskatoon in 1956. They had three children: Lisa, John Jr., and Jeff.
Name of creator
The Saskatchewan Co-operative Wheat Producers Ltd. was incorporated August 25, 1923 under the Companies Act. The founders include A.E. Wilson, W.M. Thrasher, L.C. Brouillette, Geroge F. Edwards, George W. Robertson, R.S. Dundas, W.L. Noyes, A.J. McPhail, J.W. Matthewson, J.A. Maharg, and G. Garfield Wray. The organization was founded to improve the social and economic welfare of farmers and farm families. It was popularly referred to as the Saskatchewan Wheat Pool from its founding and officially changed its name in 1953.
By June 1924, the Saskatchewan Wheat Pool had contracts with 45,725 farmers covering 6,333,000 acres of land. Until its public offering in 1996, the Wheat Pool was a fully co-operative organization, with a central administration in Regina, Saskatchewan and local co-operative or Wheat Pool associations administering daily activities at its country elevators (e.g. taking delivery, handling, and storing grain). To fulfil its mandate of improving the welfare of farmers and farm families, the Wheat Pool also had many subsidiaries in fields such as printing presses, livestock yards, marketing agencies, a flour mill, and farm sales including fertilizer, seed, herbicides, and other chemicals. Subsidiaries included The Western Producer and Modern Press (sold in 2002 to GVIC Communications Inc.), CSP Foods, Dawn Foods Canada, CanAmera Foods, Heartland Livestock Services, PrintWest, AgPro Grain, Poundmaker AgVenture, Pacific Elevators, Westco Fertilizer, IPCO, Robin's Foods, Bioriginal, PhilomBios, Regina Seed Processors, Saskatoon Livestock Sales, and Lakeside Processors.
In 2007, the Saskatchewan Wheat Pool purchased Winnipeg-based Agricore United amd shortly thereafter changed its name to Viterra, Inc.
Scope and content
Television Spot: Commercial promoting Sask Wheat Pool services, including shots of elevator under construction at Archerwill, a Fram Service Centre, and a family barbecue on the farm. By: FH
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Use, publication and/or reproduction of records subject to terms and conditions of the Copyright Act. Please consult reference archivist for assistance.
To consult the records, visit or contact the Regina office.
SAFA 24 (old guide GS 177, Collection A679) consists of fonds and series level descriptions; file level listings of textual records; item listings of photographs and audio recordings.
Uploaded finding aid
Accessioned on: /
Prob. Broadcast Date: /70s
Catalogued by: FH
Specific video details:
Standard number area
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Description record identifier
Rules or conventions
Saskatchewan Archives. Archival Description Manual 2004.
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